| Hello Home Designers,
As we head into the final quarter of 2024, the design world eagerly anticipates one of the most influential announcements in the industry: the Color of the Year. This annual trend, led by renowned organizations and paint manufacturers such as Pantone, Sherwin-Williams, Behr, Valspar, C2, and others, sets the tone (quite literally) for design choices across various sectors, from fashion to interiors. But how is this color chosen, what does it impact, and how can you bring it into your own home?
How the Color of the Year is Decided Behind each Color of the Year announcement, teams explore many global trends. They study everything from cultural events, economic conditions, technological advancements, and even social media to predict the hues that will resonate most with the public. At Pantone, teams study color trends throughout the year to decide the COTY for the upcoming year. In 2023 for instance, we saw an increasing focus on wellness. This led Pantone to select Viva Magenta—a bold yet natural hue that symbolized grounding energy. Similarly, Sherwin-Williams chose Redend Point, a beautiful mid-tone brown with pink-orange undertones, because the hue gives a sense of calm and wellness. Or, as the team calls it, a color that is a "grounding, mood-boosting hug".
Impact Across the Design Industry Once the Color of the Year is announced, it's not long before we start seeing it in various design applications. In home decor, this color often appears in everything—from wall paint to furniture and accessories. Designers and homeowners alike use it as a guide to keep their spaces feeling up-to-date. In fact, in the past seven years that Behr has named a Color of the Year, the average sales increase of the featured color has been more than 300% over the first 90 days. This clearly demonstrates how impactful these trends can be.
Incorporating the Color of the Year in Your Next Project While it's exciting to follow the trends, it's essential to consider how the Color of the Year aligns with your personal style. Here are a few ideas for incorporating it into your next project:
Accent Walls. A bold choice, like Pantone's Viva Magenta, can breathe life into an otherwise neutral space. Soft Furnishings. For a subtler approach, incorporate the color through pillows, throws, or curtains. Statement Pieces. Furniture or decor items, like a bold-colored sofa, can introduce the trend in a way that complements your existing design. Another fun idea is looking into the brands themselves. For example, Pantone has a line of products that renews every year with the new color: mugs, keychains, shoes, etc. You can buy these to add a dash of the color to your home. Looking Ahead to 2025 The highly anticipated 2025 color of the year announcements reveal an interesting incline toward rich ruby and purple, along side brown/earthy and blue tones. These are: Benjamin Moore's Cinnamon Slate, Behr's Rumors, Glidden's Purple Basil, C2's Raku, Dutch Boy's Mapped Blue, HGTV Home by Sherwin-Williams' Quietude. Sherwin-Williams has announced theirs—and it's not a single color. It's a collection of nine! That's why they call it the "2025 Color Capsule of the Year"; it features nine of their best-selling colors in complementary shades. Pantone, as some would say - the most anticipated one, usually announces their Color of the Year right before Christmas. As we wait for this, enjoy experimenting and personalizing your space 💚💛💙 P.S. Below, we have selected some of the most inspiring projects related to the announced colors. We hope they spark fresh ideas for your own designs 😉
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